Auto / Marine / RV
& Motorsport Industry Education
Profit Building Education Based on
Proven Principles
Discover the Kelly Experience!
Enhance your skills and your future!
|
3-Day F&I - Back to Basics 2009 Seminar
Updated
Schedule
05/03/2009 |
| Duration |
When |
Where |
| 3 Day |
09' January
13-15 |
Phoenix, AZ |
| 3 Day |
09' February
18-20 |
Portland, OR |
| 3 Day |
09' March
10-12 |
Raleigh, NC |
| 3 Day |
09' April
7-9 |
Portland, OR |
| 3 Day |
09' May
12-14 |
Minneapolis, MN |
| 3 Day |
09' July
8-11 |
Sacramento, CA |
- The best results from this education occurs when the sales manager
and/or the dealer attends the seminar with the F&I representative.
|
|
Training based on
proven
principles...
Since 1989, Kelly Enterprises has been
educating and motivating sales and F&I professionals in the U.S. and in
Canada. Today’s business landscape is changing. Successful dealers are
investing in their greatest resource - employees. Now is the time to
skill up your front line producers! Our educational focus is to
increase productivity for any product menu or customer venue.
Dealership professionals must be prepared
to:
-
To secure the sale
-
Turn concerns into
$ales opportunities
-
Build customer loyalty
-
Maintain high profitability
-
Produce results
-
Comply with legal requirement
-
Commit to customer satisfaction
Just as a skilled craftsman takes time to
clean and repair tools to ensure quality production, financial
professionals must periodically review, revise, and reimplement skills
that meet the challenges of today.
Visit our website to view a complete list of all of our educational
venues at www.JLKelly.com
Discover the Kelly
Experience! Enhance your skills and your future!
Limited seating available to
maximize the learning experience of participants.
To
See the
Training Itinerary Click Here
or... use this
Printable 09' Flyer. |
|
Jan
Kelly’s Tip of the Month
"Service – Creating Customers for Life" |
With the current air
of uncertainty coming from some manufacturers, many
customers are leery of purchasing a new vehicle. In spite of
this, it is a perfect time to demonstrate “World Class
Service” to each and every customer. The dealership has
always been the face of the manufacturer that the consumer
sees.
Customer loyalty is built upon the foundation of a strong,
professional service department. Once while talking with
Dave Altman, he said that he wanted to always meet the
customer’s expectations plus 10%. I understood this
statement to mean; live up to your word and give 10% more
than what your word is worth.
Mr. Altman’s council is words to live by in these times.
While we depend on the manufacturer to pay for warranty
work, we often forget that the manufacturer’s warranty is
meant to cover manufacturer defects only. It never was meant
to cover, wear and tear items.
In listening to some factory warranty presentations I am
amazed at the various descriptions of coverage. The simple
solution to lack of information is for the sales consultants
and F&I manager to read the factory warranty for clarity of
coverage.
If we do not over promise, we will not over sell. Over
selling a factory warranty may seem like justifying the
price of the vehicle, however it only creates disappointment
later when the service department cannot live up to the
customers expectations. Best practice is to know the limits
of your factory warranty coverage, and know the advantages
to the customer having a service agreement that will work in
connection with the factory warranty to provide
comprehensive mechanical protection. That way it will be
easy for the service department to live up to the customers
expectation and to provide that extra 10% with a smile.
Thereby, paving the road for your customers to become a
customer for life.
Like us, we know that your passion for
this industry is what makes your business. Take advantage of
our Web Seminars, that can provide you with vital pieces of
information that can enable you to expand your business and
enhance your company. Visit our library of Web Seminars by
visiting us online at
http://jlkelly.com/webseminars.asp |
We inspect what you Expect!
 |
Kelly Enterprises |
|
a
Division of JL Kelly, Inc. |
|
|
Process
Based • Results Driven |
Kelly Enterprises
PO Box 821665
Vancouver, WA 98682
Ph 800.336.4275 Fax 800.980.9420
www.jlkelly.com
info@jlkelly.com |
